Customer Service Master Class training centre in Bangladesh


Customer Service Master Class

  • Date : 27 June - 09 July 2019
  • Duration : Evening(6.30 pm-9.30 pm)
  • No. of Classes/ Sessions : 4 sessions
  • Class Schedule : Tuesday and Thrusday
  • Total Hours : 12
  • Last Date of Registration : 26 June, 2019
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.
  • 10% OFF at BKash or Online Payment


A customer focus puts your customers on the top of your list of priorities. When you put your customers into the heart of your business you make customers part of your service culture. This is one of the core concepts that will be introduced to participants as well as elevating them to become more flexible and inspirational communicators in engaging customers and deliver world class customer care portraying energy, commitment and ending customer interactions leaving customers with a positive lasting impression.

Objectives: By the end of this training course participants will be able to:

• Understand how their role is instrumental in delivering a high performance customer focused environment.
• Realign their thinking about customer complaints and understand the opportunity that exists to develop increased lifetime value from even the most challenging customer situations.
• Clearly understand the attitude, skills and knowledge required to be a professional customer care representative.
• Understand the importance of measuring and benchmarking service and the value of a lost customer.
• Create stronger connections with customer and enhance their personal communication through understanding the basics of customer psychology, rapport building and adapting their communication styles for positive customer interactions.
• Design RIGHT KPI for Customer Service Executives.


Case Study
Role Play/ Simulation
Lecture Discussion and
Sharing/ Participatory

Contents of Training:

Module-1: Professionalism in the Workplace
• 4 types of people in workplace: Succeder, Striver, Maintainer, Struggler
• Internal Customer: Who, Why, How
• DARE model to be an exceptional employee
• Personal & Professional Goals

Module 2 : Creating the Customer Centric Organization
• Standing for Real Values — Even in the Virtual World
• Mirror, Mirror on the Wall: Taking an Honest Look at Your Service
• The In-Focused Company
• The Customer-Focused Company
• Three Basic Elements of Service Excellence
• Developing a Customer-Friendly Attitude
• Reconsidering Who Your Customers Are

Module 3: What do customers want?
• What customers want?
• Logic Vs Emotion
• Customers want CASH
• What customers want?
• Winning customers hearts
• CASH model to define Customer Want
• LARP model for determine Customer Need
• The Five A’s for the Customer Checklist
• 10 Things that Customer Need
• 10 Types of Customer Behavior
• Think Like a Customer

Module 4 : Customer service Strategies & Techniques
• Six Key Strategies for Customer Service
• Implementing Your Strategy: 4 phase process
• Developing Service Standards in Four Simple Steps
• Seven Diffusing techniques
• Disengaging
• Face saving out
• Empowering customers
• Acing the Invisible Score Card

Module 5: Competencies for Customer Service Excellence
• Required Attitude, Skills and Knowledge
• Characteristics of high performing service providers
• Rapport = Results
• Strategies for building rapport
• Turning Service Excellence into Sales Success: Five Timeless Techniques
• SERVQUAL: 5 Dimensions assurance, empathy, reliability, responsiveness, and tangibles
• DINESERV: Another Model for creating Excellent Customer Service
• Behavioral Influence Stairway Model
• 5 Methods to build Customer Service Relationship
• 10 Tips for better Customer Relation

Module 6: Communication that Matters for Customer Service Excellence
• Seeing Customers Eye to Eye
• Minding Your Facial Expressions
• Getting a Handle on Hand Gestures
• Neatness Counts
• Improving Your Inflection
• Telephone Etiquette
• Weighing E-Mail Pros and Cons
• E-Mail Etiquette Solutions
• Writing E-Mails that Produce Results
• E-Mail Ethics

Module 7: Getting in Step with Your Customer
• Understanding Your Working Style
• The analytical working style
• The driver working style
• The amiable working style
• The expressive working style
• Assessing a customer’s style
• Style-Stepping Opportunities
• Creating a Customer Profile

Module 8: Creating "Satisfaction & Loyalty": the Ultimate goal of Customer Service
• Defining a lifetime customer
• Drivers of customer loyalty
• Keeping Customers loyal and plus one's
• Why customers leave and cost of losing a customer
• Importance of customer feedback
• Methods of collecting customer feedback
• Rate my NPS activity
• RESPECT Model for behaviors
• RESOLVE Model for problem solving strategy
• 10 Commandments in Customer Service
• Managing loyalty and profitability
• The 80/20 customer pyramid
• CARE model for Customer care

Module 9: KPI for Customer Service Executives
• Net Promoter Score [NPS]
• Customer Satisfaction Index [CSI]
• Customer’s Value Index [CVI]
• Customer Life Time Value
• Customer Profitability
• Cost per Lead

Module 10: Value of a complaint
• A Complaint is a gift
• Ground rules for receiving a complaint
• Avoiding customers hot buttons and forbidden language

Module 11: Road Blocks: What to Do When You Have to Say No
• Circumstances that Make It Impossible to Say Yes
• Saying Yes versus Making Customers Happy
• The Customer’s Six Basic Needs — Are You Meeting Them?
• Six Steps to Beat the Heat of a Difficult Customer
• Understanding and Overcoming Stress

Module 12: The Part of TEN
• Ten Major Don’ts of Customer Service
• Ten Tips for Constructive Conflict with Co-Workers
• Ten Ways to Get Better Service as a Customer

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Resource Person

Rupak Nasrullah Zaidi

Trainer, OD & HR Practitioner, Business & Management Consultant

Mr. Zaidi is Training, Organization Development and HR specialist having more than 17 years’ experience in different industry. He is a Business Process Reengineering Consultant. He is a senior Fellow of Management & Strategy Institute – USA. He has exposure as KPI consultant at home and abroad. He has completed Masters in HRM under the University of Dhaka. He received World Training & Development Leadership Award in 2016. He is Member of KPI Institute Australia. He is a certified Lean Office Professional. He is a Professional International Member of Association for Talent Development [ATD, largest association for training & development worldwide], a member of Certified Professional Trainer Network [CPTN] - Canada & certified Trainer from City & Gild– UK. He is also member of American Management Association (AMA) and Society for Human Resource Management (SHRM) USA. He is also a Management Consultant accredited by Institute of Management Consultant Bangladesh. Mr. Zaidi attended as speakers in International Conferences in Singapore, India and Nepal. He also presented papers in different National and International Conferences. He is also guest faculty for leading Private Universities in Bangladesh.

He has conducted training in different organization on different soft and hard skill. He is an expert trainer in HR, Operational Excellence, Office Kaizen, Office ‘5 S’, Lean Office, Salesmanship, Organization Development, Organizational Leadership, Team Building, Change management, Negotiation, Customer Service and other soft skills. He has also exposures in Management Consulting. He did consultancy for more than 15 organizations regarding their HR & Compliance Audit. He also did management consultancy for organization restructuring and development, HR Auditing, HR Setup. He also runs Assessment Center for different organization. He is an HR Auditor and also a good motivational speaker. He worked on Training with renowned multinational, national, group of companies on different topics.

He has contributed in the HR Development in the country through his research based studies, knowledge sharing sessions, analytical paper preparation, information based module and material preparation and sharing. He is now servicing in Power Grid Company of Bangladesh Ltd. as DGM-HR. He is the Secretary General of Professional Society for Bangladesh [PSB]. He is the fellow member of Bangladesh Society for Human Resources management [BSHRM], member of Worldwide Trainers Forum.

Mr. Zaidi has rendered Consultancy Service for Business Process Reengineering, Setting KPI, designing effective Performance Management System, Running Assessment Centre, Organization Restructuring, HR Audit, Process Development, Competency Mapping for Human Resources, Organization Development, for more than 30 organizations at home and abroad. He is an expert Performance Coach for different functions. He has conducted training in different countries including Singapore, Malaysia, India, Nepal, Bangladesh.

Case Study
Role Play/ Simulation
Lecture Discussion and
Sharing/ Participatory