Workshop on
Digital / On-line Marketing - New Era of Brand Management
Course Description
• Introduction to e-Marketing
• On-line Advertising
• Affiliate Marketing
Session 2:
• E-mail Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Pay Per Click(PPC)
Session 3:
• Mobile Marketing
• On-Line Market Research
• Web Analytics and Conversation
Session 4:
• On-line Marketing Strategy
• Case Study by Group
• Online Marketing in Bangladesh
Resource Person
Shahriar Amin is currently working as Head of Marketing in the local country office of one of the largest FMCG companies in the world. Before that, he worked as Head of Brands in Grameenphone for 6 years.
In Grameenphone he successfully managed a lot of major activities and projects among which the noteworthy ones are launching of djuice in Bangladesh in 2005, re-branding of Grameenphone in 2006, repositioning Grameenphone through its new brand promise Stay Close in 2008 and publishing the book Ekatturer Chithy in collaboration with Prothom Alo in 2009.
Shahriar has done his BBA and MBA from Institute of Business Administration (IBA). He also taught Brand Management as an Adjunct faculty in ULAB and ASA University. Apart from that he has conducted sessions and key note papers in Dhaka International Advertising Festival (Adfest), Digital Marketing Summit and many other workshops.
He is the creator of the first business blog (http://shammograffity.wordpress.com) in Bangladesh where he distributes knowledge on branding related topics for Bangladeshi business students and businessmen.
He is also an active contributor in all the leading business publications in Bangladesh like – Bangladesh Brand Forum, Business Bangladesh, Economic Times and Executive Times. Most of his publications focus on making international branding lessons relevant for Bangladeshi companies who are yet unaware of the potential of world class branding practices.
As an independent brand expert, he has conducted more than 400 hours of training on different aspects of marketing and branding.