Workshop on

Sales and Marketing Management Master Class

Held on : 06 December - 06 January 2012
Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.
No. of Participants : 25
No photos found

Course Description

1st Session: Brand Marketing
1. Overview of the Program
2. Problem Definition and Objective Settings (Problem Definition to Material Objective Setting)
3. Brand Positioning in Right Segments. (Segmentation, Targeting, Value Positioning).
4. Quiz
5. Close with Home Assignment.

2nd Session: Applied Marketing
1. Assignment Discussion
2. Buyer Behavior: Customer and Consumer Insight Analysis.
3. Effective Marketing Research: Key of Success.
4. Marketing Expectation Settings (Brand Tracking and Disposition Funnel).
5. Quiz
6. Close with Home Assignment

3rd Session: Integrated Marketing Communication
1. Assignment Discussion
2. Choosing Medium of Communication.
3. Designing ATL and BTL activity considering Budget.
4. Synchronization of Associated Departments to Implement Marketing Campaigns.
5. International Marketing
6. Service Marketing
7. Quiz
8. Close with Mid Term Case Study

4th Session: Marketing and Communication
1. Case Study Presentation In Group
2. Art of Marketing and Communication
3. Closing

5th Session: Sales Excellence
1. Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation)
2. Channel Management
3. Building up Daily Sales Route. (Practical Examples).
4. Driving Sales in the field through leading the Sales Team.
5. Tools of Tracking Sales Performance.
6. Quiz
7. Closing with Home Assignment

6th Session: Service Sales Excellence
1. Assignment Discussion
2. Setting Up and Management of Customer Service (Relationship) Department.
3. Follow Up Regular Meeting with Sales Team
4. Linking Trade Marketing and BTL activities in Sales.
5. Motivating Key Channel Partners: Retailers.
6. Personal and Corporate Selling Excellence
7. Quiz
8. Closing with Home Assignment

7th Session: Generating Revenue and Profit
1. Implementation Techniques: Razor Sharp.
2. Agency Management
3. Financial Aspects.
4. Budget Control.
5. Marketing and Sales Campaign Design.
6. Quiz
7. Course Term Paper Discussion

8th Session: Strategic Overview
1. Course Term Presentation
2. Strategic Overview of Sales and Marketing: Gaining Competitive Edge.
3. Closing

Resource Person

H. M. Tarikul Kamrul

Tarikul Kamrul is working in the Marketing and Sales field for last 8 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG sector. He is currently working as General Manager, Market Operation in Robi Axiata Limited. Prior to join in Robi, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in field marketing and sales management role in Northern, Southern and Central Bangladesh during his tenor in British American Tobacco and Robi Axiata . He was a key member in various regional and national projects of British American Tobacco and in MGH Group. He had dealt with strategic marketing and Corporate projects in Robi Axiata and MGH as well. Also he had a vast experience in corporate and personal level marketing and promotion in Transcom and MGH group. He is mainly specialized in designing and implementing various Marketing Campaigns and Distribution Development plans.
An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.