Smart Marketing with Pricing Strategy training centre in Bangladesh


Smart Marketing with Pricing Strategy


Getting people to buy something is hard. So many things can happen in a customer's mind that bring impact in the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: pricing strategy.

What You'll Learn
In this course we consider six major strategies you can use to your marketing pursuits by using real data from pricing strategy. Within each one are many individual things that make prices more appealing that will strengthen your offline and online marketing campaigns.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1. Marketing Basics: Steps, Do's and Donts' of marketing.

2. Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.

3. Presenting Your Price: How to write and say your price in the most appealing ways possible.

4. Framing Your Price: How to communicate your price more effectively once the price is set.

5. Using Context to Your Advantage: How to present differently priced products together in ways that maximize profits.

6. Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.

7. Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

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Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.