Strategic Brand Management Excellence training centre in Bangladesh

New
EMI EASY PAY

Strategic Brand Management Excellence

  • Date : Friday, June 14, 2019
  • Duration : Day(9.30 am-5.30 pm)
  • No. of Classes/ Sessions : 1 Day
  • Class Schedule : Friday
  • Last Date of Registration : 13 June, 2019
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction

There is no denying that learning effective brand building is the most important skill that one can learn. That being said, how many of us really know how to use world class brand building principles in our day to day work to grow our business? There seems to be a lot of confusion about branding, and a lot of gap from what people need and what people know about brand building. This course aims to reduce that wide gap and implement the ideas in Bangladesh market.

Benefit of the course

- Understand how to identify and establish brand positioning and values
- Understand how to plan and implement brand marketing programs
- Understand how to evaluate a brand equity management system
- Understand how to design strategies that retain existing brand resonance
- Understand how to manage brand crisis
- Understand new theory of branding

Methodology

Interactive presentation and various example

Contents of Training:

Topic 1: Introduction to brand management

Introduction to the concept of branding, understanding what a brand is and why branding is important.

Topic 2: Building Brand Differentiation

Understanding brand availability, brand right price, 4P of marketing mix and what next most important, customer perspective, repeat business.

Topic 3: Brand elements

The law of name, the law of shape and the law of color. Xerox, Coca-Cola example.

Topic 4: Brand value chain

Understanding the law of credentials, the law of quality and the law of company. Rolex, Sony case example.

Topic 5: Designing brand building marketing programs

Understanding the law of publicity, the law of advertising and the law of word. The Body Shop, Luxury car case example.

Topic 6: Brand Flexibility

Understanding the law of expansion, the law of contraction and the law of extensions. Soft drinks and cigarette case example.

Topic 7: Managing brands over time

Understanding the law of sub brands, the law of siblings, the law of consistency and the law of change. Holiday Inn, Chewing gum, BMW, CITIBANK case example.

Topic 8: Managing brands over geographic boundaries and market segments

Understanding the law of border, different cultures, and learning the tastes and preferences of the different market segments.

Topic 9: Managing brands in crisis

To know how brand can be rebuild once facing Environmental Hazards & Contamination, mismanagement and product recall. Maggi Noodles, IPL, Kingfisher Airlines, Samsung Note 7 case example.

Topic 10: Managing brands creating blue ocean

Blue ocean strategy is the latest sensation and one of the most important strategic tools that is being adopted in all the biggest organizations of the world. Here we will learn the key aspects of Blue Ocean Strategy and how we can use this to deal with competition as well as create world class brands.

Topic 11: Brand Scenario of Bangladesh

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Professionals working in the relevant area.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

Wahiduz Zaman

Head Commercial & Value Creation

Mr. Zaman has more than 14 years of experience in multi-national and local industries in the areas of Strategic Marketing, Portfolio Management, Launch Readiness, Product Life Cycle Management, Sales Management, Training & Organizational Development and Recruitment. Currently he is working in the leadership position in world largest Switzerland based pharmaceutical company.

He has completed Executive Marketing Education under Marketing Champions Programme from INSEAD, world's leading and largest graduate business school, Fontainebleau France.

He has certified in the Strength Based Leadership (8 months course) under EXPLORE program aim at developing leadership skills and personal transformation at Dehradun, Delhi & Mumbai at India. He has attended Leadership Skill Building Program in Coaching Boot Camp by atrain – a Hong Kong based training academy. Since 2014, he has been working on employees’ innate talent theme that transforms personal and professional development. He is pioneer in Bangladesh to design the course focused on the strengths of individuals.

He has attended training in several modules on Marketing Planning Excellence & Managing for Marketing Success and Successful Sales Management at Switzerland. He has trained on Negotiation Skills & Persuasive Force at Istanbul, Turkey. He has explored his capabilities attending a course on Consultative Selling Skill at Mumbai, India. Recently he sharpens his thinking ability by joining a workshop on Design Thinking at KL, Malaysia.

Nevertheless, he has attended various conferences all around the world including San Francisco & Chicago at USA, Australia, Austria, Italy, Spain, Czech Republic, Hong Kong, Singapore, Malaysia, Thailand, Macao, Vietnam & Sri Lanka.

He has obtained Master’s degree from Pharmaceutical Technology & Bachelor’s degree from Pharmacy in the University of Dhaka. He also obtained Advanced Certificate in Business Administration (ACBA) from IBA, University of Dhaka and AMDISA Secretariat, University of Hyderabad, India.



Interactive presentation and various example