FMCG Sales Management training centre in Bangladesh


FMCG Sales Management

  • Date : Friday, June 21, 2019
  • Duration : Day(9.30 am-5.30 pm)
  • No. of Classes/ Sessions : 1 Day
  • Class Schedule : Friday
  • Last Date of Registration : 20 June, 2019
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.


This Training and Workshop program will cover on how to Manage FMCG sector Sales through state of the Art techniques and tools. The training will cover initial setup of sales network and distribution to final Goal and Target accomplishment process. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations. Training will also consist of Theoretical aspects of General Sales Management in FMCG and Consumer Service Industry.

After attending the training program, a trainee will be able to design national sales and distribution network independently. Also S/he can improve his organizations existing distribution and sales setup, develop sales and sales team management skills and achieve desired sales target.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1. Basic Distribution and Sales Setup in Perspective of Bangladesh (Demographic Demarcation).

2. Selecting Right Distribution and Sales Channel Tier.

3. Norms of Choosing Right Distributors and Dealers.

4. Building up Daily Sales Route. (Practical Examples).

5. Driving Sales in the Field through Leading the Sales Team.

6. Tools of Tracking Sales Performance.

7. Follow Up Regular Meeting with Sales Channel.

8. Linking Trade Marketing and BTL activities in Sales.

9. Motivating Key Channel Partners: Retailers.

10. Sales Campaign Overview (Local and International).

11. Real life Sales Setup and Campaign Design through the Trainees in Teams.

12. Evaluation of the Plans through the Audience.

13. Art of Sales Management

14. Strategic Overview of Sales Management.

15. Way Forward and Closing

All the topics will be covered through Real life illustration.

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"This is very informative and very useful" - Md. Shahdat Hossain, Lub-rref (Bangladesh) Ltd.
The workshop was very informative. I learnt many things from the training program which would help me to do better at my workplace. A B M Mainul Kayes
It will help us for sales and distribution plan. - Mirza Md. Abul Bashar, Sr. Area Sales Manager, Godrej Household Products (Bangladesh) Pvt. Ltd.
I have got a clear concept. - Md. Azadur Rahman, Sales Manager, C. P. Bangladesh Co. Ltd.
Excellent initiative by Bdjobs Training. - Mohammad Nurul Hasan, Asst. Manager, Sales & Marketing, Navana CNG Limited
- All Entry and Mid level Sales and Marketing professional
- Business Development Managers and Distribution Development Managers of corporate houses.
- Professionals of New Business Ventures, who wants to build their business in long term.
- Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.
- Independent Business Entity Owners dealing with FMCG and consumer goods.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

H. M. Tarikul Kamrul

Sales Management Consultant

Tarikul Kamrul is working in the Marketing and Sales field for last 11 years in leading Multinational and National companies of the country. He has a vast knowledge of Bangladesh’s corporate world mainly in FMCG and Consumer Service sector. He is currently working as Vice President in one of the leading Telecom Operator of Bangladesh. Prior to that, he worked in British American Tobacco Bangladesh, MGH Group and in Transcom Limited in various marketing, sales and project management role. He has experience in working in the field of marketing and sales management role in Northern, Southern and Central Bangladesh. Tarikul was a key member in various strategic regional and national projects in his tenor with leading MNCs in Bangladesh. He is specialized in designing and implementing various Sales and Marketing Campaigns and Distribution development plans.
An MBA from IBA, Tarikul had attended different training programs in Leadership development and Sales/Marketing arena. He had done bachelors in Business Administration from North South University. He was attached in a leading Supply Chain organization in China for 2 weeks for new business development. He had conducted many internal organizational training programs till date. He is passionate on developing people as future successful leaders in social and corporate world of our country.

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.