Building Customer Relationship beyond Traditional Service training centre in Bangladesh


Building Customer Relationship beyond Traditional Service


The Training program will focus on Customer Relationship building which is beyond our current practice of Customer Service through various tools and state of the Art techniques. The training will cover full 360 degree circle of building customer relationship which leads the company to gain greater customer loyalty and revenue/profit. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations dealing in the service oriented industry. Training will also consist of Theoretical aspects of the General Customer Service Management.

How participants will benefit after the course:
After attending the training program, a trainee will be able to design and implement Customer Relationship Team independently in his/her company or organization. Also S/he can improve his current organizations existing customer service department to next level to achieve additional value (Sales/ Customer loyalty) for the company. Executives, who are currently working in the Customer Service department, can improve their effectiveness and efficiency as well as achieve greater success in their career by attending the Workshop.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

Topics to be covered:

Session 01:
1. What is Customer Service and Customer Relationship
2. Setting up the Team
3. Building Customer Relationship
4. Continuous Training and Follow Up
5. Driving Sales and Awareness of Company Product/Offerings: Upward Selling
6. Tools of Tracking Performance
7. Linking Marketing and Sales Campaign in Customer Relationship.
8. Essential Etiquettes in Relationship Building (DO’s and DONT’s)

Session 02:
1. Case Study1: Real life Customer Service Department Setup through the Trainees in Teams.
2. Case Study2: Marketing Campaign Linking Up with Customer Relationship Department.
3. Strategic Overview of Customer Relationship Department for the Company.
4. Way Forward and Closing

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I have learnt how to build up customer relationship which will boost up my career. Sharmin Huda, Asst. Supervisor, ITS Labtest Bangladesh Ltd.
- All Entry and Mid level Sales, Marketing and Customer Service professional who are dealing or managing the customer service department in Competitive Industry like; FMCG, Bank, Financial Institutions, Pharmaceuticals, Real Estate, Building Materials, Food Industry, Retail Chain, Logistics, Supply Chain, Apparels, Accessories etc. - Executives, who are working in Customer Service Department in a company. - Independent Business Entity Owners dealing with consumer goods and intent to build new Customer Service wing in his company. - Business Development Managers of Corporate House. - Professionals of New Business Ventures in Consumer oriented industry, who wants to build their business in long term. - Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.