Generating Sales through Retail: Impact of Trade Marketing Excellence training centre in Bangladesh


Generating Sales through Retail: Impact of Trade Marketing Excellence


After attending the training workshops, any individual will be able to drive Trade Marketing activity in the field/Market more effectively and efficiently. Eventually it will help to increase the overall Trade Relationship, Brand Communication and consequent Sales Volume of particular Territory/Area/Regions in consumer business.

The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1st Session:

1. Understanding Bangladesh Retail Environment

2. Developing a Winning Retail Strategy on the Basis of Existing Brand Mix

3. Store Types and Their Implications

4. Trade Marketing and Sales Synergy in Various Stores

5. Visibility and POSM Management in Retail

6. Driving Customer Acquisition (New Customer Creation for Brand) from Retail.

2nd Session:

1. Retaining Customers through Effective Retail Marketing

2. Retail/Trade Loyalty Matrix Analysis

3. Trade Loyalty Program Design

4. Case Study on Linking Trade Marketing and Sales

5. Recap, Way Forward and Closing

All the topics will be covered through Real life illustration.

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- All Entry and Mid level Sales and Marketing professional who are working or intent to build career in Marketing and Sales arena in Competitive Industry like; FMCG, Bank, Financial Institutions, Real Estate, Pharmaceuticals, Building Materials, Food Industry, Retail Chain, Logistics, Supply Chain, Apparels, Accessories etc.

- Brand and Communication Personnel who are dealing with BTL, Events and Field Level Activation.

- Business Development Managers and Distribution Development Managers of corporate houses.

- Professionals of New Business Ventures, who wants to build their business in long term.

- Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.

- Independent Business Entity Owners dealing with FMCG and consumer goods.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.