Sales & Marketing Fast Track Training training centre in Bangladesh

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EMI EASY PAY

Sales & Marketing Fast Track Training

Introduction

Achieve the Impossible
This training program will cover on how to Mastering the skills of Advance Sales and Marketing Management through state of the Art techniques and tools. The training will cover Marketing & Brand Management, Consumer Promotion and Integrated Marketing Plan Design, initial setup of sales network and distribution to final Goal and Target accomplishment process. The materials and tools will be linked with practical and real life examples of our country’s national large corporate houses and as well the big multinational corporations. Training will also consist of Theoretical aspects of General Sales Management in FMCG, Real Estate, Pharmaceuticals and Consumer Service Industry. After attending the training program, a trainee will be able to design Marketing Campaign, Consumer Promotion, national sales and distribution network independently. Also S/he can improve his organizations existing distribution and sales setup, develop sales and sales team management skills and achieve desired sales target.

Methodology

Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

Day One:

1. Overview of Marketing
2. Environment Scanning: Research and Objective Setting
3. Right Target Segmentation.
4. Designing Integrated Marketing Communication
5. Implementation of Marketing Campaign.
6. Excellence in BTL and Trade Marketing Activity
7. Consumer Promotion Design
8. Close Day 1: Home Study/Assignment

Day Two:

1. Overview of Sales
2. Sales and Distribution Network Base Setup
3. Channel Operation, Development and Management
4. Effective and Efficient Route Setup
5. Field Sales Drive.
6. Tracking Sales Performance with Effective Reporting Formats.
7. Retail Base Campaign Design
8. Close Day 2: Home Study/Assignment

Day Three

1. Corporate Sales Overview.
2. Personal Selling
3. Designing Sales and Trade Marketing Campaigns.
4. Implementation of Sales Campaigns.
5. Evaluation of Campaigns.
6. Inter Department Synchronization and Meeting Deadlines.
7. Real life Sales and Marketing Campaign Design through the Trainees in Teams.
8. Evaluation of the Plans through the Audience.
9. Art of Sales Management
10. Strategic Overview of Sales Management.
11. Way Forward and Closing.

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- All Entry and Mid level Sales and Marketing professional who are working or intent to build career in Marketing and Sales arena in Competitive Industry like; FMCG, Bank, Financial Institutions, Real Estate, Pharmaceuticals, Building Materials, Food Industry, Retail Chain, Logistics, Supply Chain, Apparels, Accessories etc.
- Business Development Managers and Distribution Development Managers of corporate houses.
- Professionals of New Business Ventures, who wants to build their business in long term.
- Young Entrepreneurs who are intent to Start New Business in FMCG and Consumer Market.
- Independent Business Entity Owners dealing with FMCG and consumer goods.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.