Essential Skills and Techniques to Achieve Sales Target training centre in Bangladesh


Essential Skills and Techniques to Achieve Sales Target


Structural learning made us think the way we want look at the future~ Sam Walton, WALMART

Absolutely, we do believe in that as well. Knitting day-to-day acts into structural framework ensures a better and equipped HR layers within the organization. Sales team is the main player for any company to achieve their organization goal. So it is important to develop the skills of Sales Force in continuous basis.

To develop and rollout development platform for the people working in the field leadership roles of Sales Function and enable them to facilitate Sales and business development.

Functional competencies like FMCG Business and market understanding, Sales Basics, Sales Tools and Techniques, Effective Trade Marketing, Visibility Drive, BTL Activities, Trade relationship management, Self Motivation Booster, Effective Leadership, KPI management and Monitoring & Evaluation(M&E).


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

1st Day (1st Half)
Overview of emami Group and FMCG Basic Sales
Distributor Channel Network Operation and Development.
Effective and Efficient Sales Route Setup
Start of a Sales Day: Preparation for Sales Person
8 Steps of Effective Sales Call

1st Day (2nd Half)
8 Steps of Effective Sales Call Continues
Driving Sales in the Field
Building Maximum Stock at Retail
Ensure Distribution Reach and Availability at Retail to maximize Sales Opportunity

2nd Day (1st Half)
Refreshing Session of Day 1
Designing Trade Marketing

Ensuring Maximum Brand Visibility at Retail
Effective Communication with Retail and Customer
Effective Negotiation with Retail and Customer

2nd Day (2nd Half)
Objection Handling
Sales Team Management
Effective Coaching and Mentoring
Developing Excellent Trade Relationship
Flash Back and Closing

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Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.