Freelancing with Affiliate Marketing Skills training centre in Bangladesh

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Freelancing with Affiliate Marketing Skills

  • Date : 29 April - 12 June 2018
  • Duration : Evening(6:30 PM-9:30 PM)
  • No. of Classes/ Sessions : 20 sessions
  • Class Schedule : Sunday, Tuesday and Thursday
  • Total Hours : 60
  • Last Date of Registration : 28 March, 2018
  • Venue : Bdjobs Training, BDBL Building (Level 19), 12 Kawran Bazar C/A, Dhaka 1215.

Introduction

১৯৯০ সালের গোঁড়ার দিকের কথা, সারাবিশ্বের মানুষ পেল ব্যাপক, বিস্তৃত, পরস্পর সংযুক্ত হবার এক অসাধারণ প্রযুক্তি – ইন্টারনেট। লক্ষ লক্ষ ওয়েব সাইটের কোটি কোটি ভিজিটর। ব্যবসা প্রতিষ্ঠানগুলো তাদের পন্য/ সেবা তাদের ক্রেতার কাছে প্রচারের জন্য পেল এক উপযুক্ত মাধ্যম।

একই সালের মাঝামাঝি সময়ে সার্চ ইঞ্জিনের আবির্ভাবের মধ্য দিয়ে ইন্টারনেট এক বিশাল ই-কমার্স ও তথ্য যন্ত্রে পরিণত হল। ওয়েব সাইটগুলো অত্যন্ত মুল্যবান তথ্য ভাণ্ডারে পরিণত হতে লাগল। এলো অনলাইন মার্কেটিং এর মত শক্তিশালী প্রচার মাধ্যম, এরই ধারাবাহিকতায় আবির্ভুত হল এফিলিয়েট মার্কেটিং এর।

এফিলিয়েট মার্কেটিং হল এমন এক পারফর্মেন্স নির্ভর মার্কেটিং যেখানে কোন ওয়েবসাইটের মালিক ব্যবসা প্রতিষ্ঠান (১ম পক্ষ) একটি চুক্তির মাধ্যমে কোন ব্যাক্তি অথবা প্রতিষ্ঠানকে (২য় পক্ষ) তার পন্য/ সেবা প্রচারের জন্য নিয়োগ দেয়। এই চুক্তির আওতায় ২য় পক্ষ অনলাইন মার্কেটিং এর মাধ্যমে ১ম পক্ষের ওয়েবসাইটে ভিজিটর আনা অথবা ওয়েবসাইটে কোন বাটনে ক্লিক করা অথবা কোন ফরম পুরন করা ইত্যাদি প্রতি কাজের ভিত্তিতে পেমেন্ট পায়। এই ধরনের অনলাইন মার্কেটিংকেই বলা হয় এফিলিয়েট মার্কেটিং।

আমাদের এই একটি কোর্সে আপনি শিখবেন দুটি স্কিল - এফিলিয়েট মার্কেটিং + ফ্রিল্যান্সিং।

Methodology

Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.

Contents of Training:

Module 01: Start your Online affiliate Marketing
Session 01: Online Affiliate Marketing?
• What is affiliate marketing
• What type of products/services can I sell through affiliate marketing?
• Where do I get the products/services?
• Where do I store it?
• What are my responsibilities as an affiliate?
• Who are affiliates?
• Why should I be an affiliate
• Afffiliate marketing vs. multi-level marketing

Session 02: Can I Be an Affiliate?
• Can I be an affiliate?
• Personality profile of a successful affiliate
• Factors necessary for success in affiliate marketing
• What are the advantages to affiliate marketing?
• What advice would you give a beginning affiliate?
• What do you look for in a program?
• What mistakes do you see affiliates making?
• What are the biggest hurdles affiliates must overcome?
• Why are you in the industry? What do you enjoy most about the industry?
• Affiliate network:
- Commission Junction
- Sharea sale
- Buy.at
- Linkshare
- Amazon

Session 3: your niche selection
• Finding comparatively less competitive Niche and setting up your campaign
• Determining the core features of your campaign along with market research
• Getting Started With Your Money Website ensuring all the key attributes

Module 02: Affiliate Site Creation by WordPress
Session 1: WordPress Basic
1. Basic idea about domain and hosting
2. Brief idea about WordPress
3. In-depth idea about WordPress themes and plugins
4. Idea about Header, Footer, Menu, Category, Tag and widget management
5. Proper way of user creation and management

Session 2: WordPress theme customization, backup & plugin & monitoring
1. Domain pointing to hosting server to make a relationship with domain and hosting
2. Adding domain on cPanel using “Addon Domain” to make a bridge with the domain
3. Installing WordPress using cPanel with 1-click installation method
4. Uploading and installing Themes
5. Installing important WP plugins
6. Publishing and optimizing articles in WordPress CMS & managing the SEO plugin
7. Using Akismet and Disqus to moderate comment section in WordPress
8. Setting up automatic WordPress backup with free WordPress plugin
9. Setting up Google Webmaster Tools and Google Analytics using WordPress CMS
10. Implementing WordPress Security using codes and plugins

Module 03: SEO & Content marketing with site creation for Affiliate Marketing
Session 1 : Introduction to SEO
• Basic Description of SEO
• Googlebot (Google Crawler)/Google Algorithm/Search Engine Basics
• Web Ranking & Page Rank
• Back links and its important
• Browsers & Imp Addon, Plugin
• Important SEO Tools
• Domain and Page Authority

Session 2 : SEO On Page
• Keywords Research & Analysis
• Doing Keyword Research using Google Keyword Planner, LongTail Pro, KWFinder
• Writing or implementing the most important tags or elements for On-Page optimization purpose
• Competition Analysis/ Alexa report
• Keywords Density &Stuffing
• Page Mapping
• Title & Meta Tag Optimization
• Site Structure Analysis
• URL renaming/re-writing
• H1, H2, H3 Tags/Anchor Text/Fevic
• Internal/External Links/ Outbound/Inbound Links
• Image Optimization/ Header &Footer Optimization
• XML & Html Sitemap/Custom Sitemap
• Keywords Ranking?
• 404 Error Removal &Redirects

Session 3: On-page optimization in WordPress site
• Use Link structure optimization technique from WordPress site Link Structure
• Introduce with Wordpress SEO Plug in : Wordpress SEO by Yoast
• Install Wordpress SEO by Yoast plug in
• Explore different features of Wordpress SEO by Yoast Tool
• Implement on page optimization metrics in wordpress website
• Create sitemap in a wordpress delegated website
• Use robot.txt

Session 4: SEO Off Page
• Search Engines Submission
• Directory Submission
• Social Bookmarking
• Blog Commenting
• Blog Posting
• Article Submission
• Video Submission
• Forum Posting
• Free Classified Submission
• Google Map Creation
• Address Verification
• Quara/Yahoo- Question &answering
• Backlink is dead?

Session 5: Explore Content marketing Platform
• Importance of content marketing?
• Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
• Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, You tube, Slideshare.net,Soundcloud.net

Session 6: Research Target Audience and Content Topic
• Audience Research Tools: FB audience Insight
• Explore Related active social media groups/pages
• Discussion @ Forum
• Content Topic Research Tools: keywords planner,
• Study Competitor’s content from blog or other media
• Social media conversation
• Discussion @ Forum

Session 7: Writing article and Optimization of Article for Search Engine
• Rewrite article from another article?
• Collect information from other articles.
• Write article from image content, video content and from Slide content
• Concept of pillar article
• Understanding search engine Algorithm : Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
• Convert to engaging content and Valuable content

Session 8: Development of Image and Video content
• Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
• Video content creation tools : camtasia & video maker fx
• Video content editing & publishing

Module 04. Social Media Marketing for Affiliate Marketing

Module 4.1:Facebook Marketing
Session1: Facebook marketing & Analyzing Insight
• Setting up of Facebook page & group
• Difference between Facebook profile, Facebook page and Facebook group
• Event creation steps on Facebook
• Concept of Scheduling Post, Backdate Post, Event, Milestone, offer.
• Facebook Notes /EDGE Rank
• Post value/Post rank/Post score/ Ins & Outs of Page insight
• Content strategy develop
• Content calendar plan
• Create an audience set page insight report
• Maintaining Your Facebook Business Page
– Daily Posting.
– Likes
– Review
– Invitation
– Engagement (like, comment).
– Message.
– Insight Section.
Page Role

Session 2: Create Facebook Business page and Paid Campaign
• Create Facebook business account & Ad account
• Adding Payment method in Facebook business account
• Set up Saved Audience, Custom Audience & Look A Like Audience
• Find out Your marketing objective & align Marketing objective
• Explore Facebook Campaign Structure : Campaign > Ad Set > Ad
• Utilize the power of Facebook power editor
• Explore Facebook magic feature Facebook Pixel ?
• Install Facebook pixel
• Define Facebook conversion pixel & install Facebook Conversion pixel
• Define Remarketing & Retargeting
• Facebook Marketing Jargon: Impression, Engagement; , Reach, Frequency, CTR, CPM, CPC, ROI, Ad Relevancy

Session 3: Measure, Analyze, Improve & control Facebook campaign
• Use of Google Analytics URL builder to measure Facebook Traffic exactly
• Set up custom audience leveraging the power of Facebook pixel.
• Ad Relevance Optimization Technique, Placement Optimization, Adset Optimization, Age Group Based optimization

Module 4.2: Marketing at Twitter, Pinterest, Instagram & G+, & LinkedIn, Quoara
Session 1: Twitter Marketing:
• Optimize Twitter Profile
• Use of Hashtag Method
• How to follow the trend?
• Explore Advanced search option in Twitter
• Twitter Tweet feature for branding/awareness creation

Session 2: Pinterest Marketing:
• Create board in Pinterest
• Increase followers through organic strategy
• Generate Sales through Pinterest
• Discuss about Instagram and G+……. Others

Session 3: Marketing at Linkedin and quora
• Create profile at LinkedIn
• Optimize Profile in LinkedIn for better result.
• Explore different features of linked in
• Create profile at Quora
• Study activities at quora and engage for better result
• Find out potential client from quora

Module 05: E-mail Marketing & YouTube Marketing
Session 1: Marketing through Email
• Introduction to Email Marketing
• Email as Conversation
• Creating the HTML Email
• Types of Email Marketing
• Landing Pages Optimization
• How to Create Mailing List
• How to Observe Spam words
• Top Email marketing software and online tools
• How to land in inbox instead of spam folder

Session 2: Marketing through YouTube
• Create a new channel
• Channel settings
• Channel Optimize
• Vanity URL
• On page optimization(Title Tag optimization, description optimization using keywords, thumbnail optimize)

Module 06: Google Webmaster Tools and Google Analytics
Session 1: Google Webmaster Tools
• Introduce with Google Webmaster Tool
• Setting up Google Web master Tools Account and adding with website.
• Explore magical features of Google Webmaster Tool
• Add Site Map in Webmaster Tool
• Find out the Connection between Google Webmaster tool with on Page SEO Optimization

Session 2: Google Analytics
• Install Google analytics
• Add new website in Google Analytics
• Study Audience features of Google Analytics
• Analyze Acquisition feature of Google analytics
• Study audience behavior from behavior feature of GA
• Explore Real Time feature of GA
• Discussion on:
1. Dimensions/Metrics
2. Sessions/Users
3. Page views
4. Session Duration
5. Bounce Rate/Goals
6. Conversions
7. Campaigns
8. Acquisition/Behavior

Module 07: Measurement about Affiliate Marketing & Project based work for Passive income
1. For Making Money as an Affiliate Marketer, Getting started with step by step guideline.
2. Common Mistakes for Affiliate Marketing. A case study focusing the most Affiliate Marketing Mistakes.
3. What The Startup Costs Are, an estimated idea considering all the setting up costs to get started.
4. How to take proper initiatives that Pays the Affiliates and how to avoid problem arising from Google.
5. Focusing the most Common Affiliate Sales Network Who Are Already Dominating in the Industry.
6. Analyzing the competition to understand the current market condition and taking the very best initiative in accordance with.
7. Project based work for Passive income.

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Resource Person

Md. Nizamul Islam, MBA, UK

ICT Specialist & Professional Freelancer

Nizamul is a business graduate from University of Wolverhampton, UK and an expert in MS Office Applications and Professional Digital marketing. He used to work in UK for Lebara Mobile, UK and Epson UK Ltd and also worked in Bangladesh for ICT division for last 3 years as Project Manager (LEDP, LICT) and Master Trainer of Advanced Outsourcing Training.

He is the author of freelancing book “Online Earning Tips” and called “Freelancing Guru” for creating over 100 Freelancing trainers including over 3000 freelancers all over Bangladesh.
As part of his plan to contribute to his own country’s development; he came to Bangladesh back in 2013 and started his own business. He is now involved in IT solutions including web and software development and Digital Marketing. Also he facilitates IT education in MS Office applications and graphic designing. He has been a reputed public and corporate trainer for several years on subjects like Financial Analysis & Modeling, MS Excel, Macros & VBA, MS Access, MS PowerPoint, MS Word, and Digital Marketing up to advanced level.
He is the founder of several IT organizations all over Bangladesh like PC Plus IT, Rangpur Freelancing Park, Dinajpur Freelancing Park and Nilphamari Freelancing Park and also he has trained over 3000 new entrepreneurs, freelancers, professionals, business owners, technical and management experts and still counting in.

Interactive Lecture, PowerPoint Presentation, Video Demo, Practice, Question and answer session.