Sales Management with Written Communication Skills training centre in Bangladesh


Sales Management with Written Communication Skills


This course is a rare combination of Sales Management and Communication skills.

This course comes with an added advantage. Participants will learn Sales management skills and Communication skills at a same time that surely speed up their productivity. These two modules are facilitated by respective subject specialists, thus, participants get the subject knowledge in full length.

How it benefits the participants:

1. A complete package of Sales management and communication skills that prepare the participants to cope with challenges efficiently.
2. It saves costs and time to attend two courses separately.


Interactive Lecture, PowerPoint Presentation, Group work, Practical and real life examples.

Contents of Training:

Session: 1

Overview of Sales

• What is Sales
• Who is a salesman and what key skills he required
• Key Performance Indicators of a Salesman
• Key responsibilities of a Salesman
• 7 Habits to be a successful Salesman

Understanding Macro and Micro Environment of the business and Setting Strategy.
• Analyzing the market and Setting Objective
• Converting Information into Intelligence.
• Develop winning Tactics and Strategy.
• Implementing Action Plan.

Session: 2

Distribution Excellence
• Setting Distribution Framework
• Distributor Life Cycle Management: Recruitment-Development-ROI
• Coverage planning- Identifying potential
• Distribution Coverage Planning.
• Numeric and Weighted Distribution.
• SCR Management at DH Warehouse-Retail End.

Creating Customer Loyalty through 360 degree sales strategy
• Customer Funnel and Brand Tracking
• Sales Role on Improving Brand Scoring
• Increasing Effective Awareness of Target Audience.
• Generating Trials and Repeat Purchase from Retail/POP
• 3 Magical Success Rules of Sales

Session: 3

Sales through Retail and Trade Marketing
• Retail Advocacy Funnel
• Trade Marketing Excellence
• Advance Merchandizing Techniques
• Classification of Retail Universe.
• Structured Market Visit
• Handling Objection and Complains

Sales Team Management
• Performance Management of Team
• Performance Management of Sales Team
• Regular Follow Up and Key Performance Tracking
• Coaching, Mentoring and Counselling of Sales Team
• Developing the Skills.

Session: 4

• General Rules for Professional Correspondence
• Process of approaching a customer smartly
• Common terms in speaking and writing in business dealing
• Smart Speaking Techniques.

Session: 5

• Format of official writings for sales and marketing professionals
• Common errors of writing from real life context
• Correcting problems of Grammar related to Tense, Preposition, Punctuation etc.
• Formal Presentation Techniques.

Session: 6

• Important vocabulary for business correspondence
• Practice session
• Feedback Session
• Suggestion for further progress regarding business communication

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