80% of business-to-customer communication is going to be done through bot messengers within the next three to five years.
Messenger marketing is a new and increasingly popular way to communicate with prospects, leads, and customers. As a marketing channel it boasts better engagement than any other channel out there, including Email, Direct mail, Social media, Push notifications, or anything else.
So what does that mean? Very simply, it means when you send your customers a message on Facebook Messenger, more people will open, read, and interact with your messages. And those messages can either be live (say, a real-time conversation between a customer service rep and a customer), or they can be automated using a chatbot (much like an email autoresponder series). But unlike email, which has come to feel like work for most people, Facebook messages are quick & easy to respond to. As a result, they get sky-high open and click-through rates.
If it sounds a little bit like SMS marketing, you’re right. But, with Messenger Marketing, you can do a lot of things you can’t with SMS, like sending beautiful messages that come complete with clickable call-to-action (CTA) buttons, GIFs, galleries, and more. Messenger Marketing combines the instant delivery & attention of SMS with the attractiveness and automation power of email. Messenger also feels more personal than email, but less invasive than SMS—striking the perfect balance for businesses looking to communicate with customers.
How participants will benefit after the course
- They will differentiate between email communication and messenger communication
- They will adopt conversational style best fit for messenger communication
- Build and increase subscribers for messenger communication
- They will setup messenger platform that best describes their business
- They will setup chatbot that automatically works as customer service agent on behalf of their business
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Mohammad Mofidul Alam
General Manager, Training
Over the past several years, Bdjobs Training has secured a position of the pioneer for itself in the training and skill development space. The spin-off of Bdjobs.com, the country’s largest online job marketplace, has played a pivotal role in inspiring a whole lot of other institutional initiatives around training and skill development. In 2006, Mofidul Alam Saikat, now General Manager of Bdjobs Training joined the organization when it was slowly eyeing expansion. Since he joined the organization, he has played a pivotal role in growing Bdjobs Training’s business, has built a sustainable operation which continues to grow, has grown the number of training programs and improved the overall quality of its training that has been provided to over 25,000 professionals in the areas of English language, Marketing, Sales, ICT, Entrepreneurship development, Laws, Commercial, Pharmaceuticals, Finance, Accounting, Quality & Process, Industrial Engineering, Garments, Banking, HR, Development/ NGO, Project Management, International Academic Certifications and Leadership Skills. Also his experience includes managing government projects primarily focused on learning and job placement. Under his leadership, cumulatively more than 5000 fresh graduates were trained up and recruited by companies and online market places under those projects. Mofidul, an MA in English Literature, has been working in training sector for 17 years, acted as Proctor for Six Sigma Black Belt Certification examination by American Society for Quality, USA. He took part in TOT training by SDC & EADS, Leadership and Management training by Jan Bartscht, Co-founder & MD of Leadapreneur, Malaysia and Diploma in Computer Applications by The City & Guilds of London Institute, UK.