Social media is glamorous. Print media is classic. E-mail is easy. Telesales drives results
By using telesales, you’ll be able to grab and retain the attention of your target customers, increase sales, address customer issues, and perform key market research, all in an extremely cost-effective manner. If your business is struggling to gain the traction it needs to excel, let alone compete in today’s competitive business environment, telesales may be just the answer you’ve been looking for.
Businesses have been able to utilize telesales to achieve their profit targets, advertise their products and services, generate leads, set appointments, and provide customer service. Businesses have consistently benefitted from telesales since the 1950’s, making telesales a tried and tested form of marketing.
There are numerous benefits of incorporating telesales into your business’s marketing strategy. Perhaps the greatest advantage telesales can provide your business is increased sales. Even more powerful is the ability of telesales to increase sales from a distance.
1. Direct contact with clients. Telesales enables a business to talk to real prospects. Because they are live and on the other side of the phone. Further, you can gauge and analyze their reactions.
2. Instant feedback. Unlike e-mail marketing, telemarketing gives immediate feedback. This helps a business better adjust its message and ensure that it delivers for its customers.
3. Reduced operational costs. Telesales is a cheap form of communication per contact. All it requires is a list to initiate contact. This is far less than door-to-door Sales & marketing, advertising via print and electronic media or developing promotion tools such as brochures or posters.
4. Cost-effective. Telesales is cost-effective. Leads are the lifeblood of every business, and telesales puts a business directly in touch with those leads whereas other methods are less direct and less able to drum up new business or ensure that old business stays with a company.
Customers and potential customers can hear if you are smiling or are stressed, so it is essential that agents making the calls be upbeat and possessing a good attitude.
Further, it is important to know the product completely. The person on the other side of the line will be glad to talk with an expert, but will have little tolerance for rookie. So make sure you know your product or service completely.
It also is essential to personalize calls and listen effectively. Unlike mass media, one of the great advantages of telemarketing is that it is personalized. Use that personalization opportunity. Listen to what the customer has to say, don’t just throw a script at him or her. Take advantage of the medium.
• Telesales officers/Agents/Team leader will be more confident, flexible and system oriented.
• Increase revenue in line with productivity alien with given Target.
• Understanding time management and every single call is crucial
• Identify and implement tactics & strategies for effective Tele sales and Telemarketing management.
• Developed patience to follow up and follow up again.
• Retain customer for long time.
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M Ekhtier Ahmed Evan
Sales Management Consultant, Founder and CEO of Center for Applied Sales and Market Research
M Ekhtier Ahmed Evan has distinctive solid experience on Sales and Marketing for last 15 years in leading Multinational and National companies. He served World’s No. 1 brand as well as world’s second largest bank. He has versatile experience on 360 degree sales & marketing arena.
Mr. Evan served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distributor. Mr. Evan has set up robust distribution and retail channel in the big towns. He designed and developed Corporate Sales Team and operators business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He maintained liaison with Apple Singapore office.
After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops has been developed under his supervision. He guided all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.
Earlier Mr. Evan served Robi Axiata Ltd. in Business Sales and Service division. In Robi he played multiple job roll e.g. Kay Account Manager; Manager, Large Corporate; SME Business Manager. He had been awarded ‘Best SME Business Manager in Emerging Market’ 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas during the long journey with Robi Axiata. Ltd.
Before that Mr. Evan served HSBC bank as Team Leader, Sales. He had been awarded ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company.
Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc.
Mr. Evan has completed MBA (Marketing) from University of Dhaka. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’
Mr. Evan has conducted more than 500 training sessions which covered around 4,000 hours and 8,500 participants of Prominent Local and Multinational Companies. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc.
He has attended Philip Kotler session in Dhaka. He is the founding Public Relation Secretary of Dhaka University MBA Association (DUMA). Mr. Evan was Joint Treasurer of Dhaka Dhanmondi Lions Club.