Basics of Applied Sales Techniques training centre in Bangladesh


Basics of Applied Sales Techniques


‘Stop selling start closing’

This module is based on solid real life sales experience that sales person frequently face in daily competitive sales life. This interactive session will help to find out easiest way to close sales deal. This module will show ‘what to do and when it to do’ during sales cycle. It’s an excellent combination of applied sales techniques and theoretical approach.

“Always be closing... That doesn’t mean you’re always closing the deal, but it does mean that you need to be always closing on the next step in the process."- Shane Gibson

After this training, Participate will learn:
- Why prospect will buy your product leaving others?
- How to collect contact number of an unknown prospect/person.
- How to call and grow interest to an unknown prospect/person.
- How to set an appointment with an unknown person/prospect.
- How to find prospect/customer.
- How to follow up a prospect without disturbing him.
- How to make short customer decision making process.
- How to make relationship to customer.
- How to be trust worthy to prospect/customers.
- What to do when prospect says, 'No, thanks we are happy with existing services or products.
- What to do when prospect says, 'I need to think about it'
- What to do when customer is not receiving you phone call.
- What to do when prospect says, 'I think your price is too much'
- How to achieve distinctive capabilities in the competitive sales world.
- Factors influencing customer purchase behavior.
- Office etiquettes and corporate behavior.


Applied sales approach, Power point presentation, Group exercise, interactive lecture, Discussion & Practical Session, roll playing, Q & A session.

Contents of Training:

Session 1

- Basics of Sales. Understanding the difference between theoretical and practical definition.
- Sales in real life
- You want to be.
- Customer data base.
- Never give up.
- LIAR theory is practical sales.
- The Money, Time, Need, Urgency, Trust (MT.NUT) method to conquer a sale. How it impacts in real life sales?
- Building Powerful Relationships with customer and how to make it everlasting?
- DOs and DON’Ts in customer relation.
- Find out influencer of decision maker.
- Influence to influencer.
- Relationship and trust in sales.
- Why people buy from you?
- How to become trust worth to prospect?

Session 2

- Price vs. Cost.
- How to sale similar products?
- What is value?
- Value vs. Price selling.
- Price Vs. Cost Vs. Value.
- Assessment of value.
- How all the these impact in real life sales
- Prospect says, “I want to think about it” what you will do.
- Prospect Says, “No, thank you actually we are happy with existing home/flat.” what you will do ?
- Prospect Says, “I think your price is too much “what you will do?
- Prospects Says, “I think this land is not pure “ what would be your approach.

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All entry and midlevel sales professionals who are directly and indirectly involve in company’s sales process. Fresh graduates or post graduates i.e. BBA, MBA or non-business graduates who intend to join sales also can participate. However, entrepreneur/self -employed also can join this session since this module has been prepared based on real life sales approach.