Brand Management Essentials training centre in Bangladesh


Brand Management Essentials

  • Date : 18 - 19 June 2021
  • Duration : Day(3 PM-6 PM)
  • No. of Classes/ Sessions : 02 Sessions
  • Class Schedule : Friday - Saturday
  • Last Date of Registration : 16 June, 2021 ( within 5pm )
  • Venue : Online Virtual


As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. Branding is proving to be one of the most important aspects of any business. Companies that effectively focus on their brand are able to better differentiate themselves from the competition, and have better marketing. At such scenario Brand Management has become one of the most important discipline for research and development. And that`s why the Brand Managers need to be more competent and dynamic than ever before.


# Understanding the basic concepts of “Brand”
# Understanding the Brand Identity & Brand Elements
# Understanding how Brand Works
# Conceptualizing different Brand Archetypes
# Understanding Brand Positioning
# Methods of Developing Brand Strategies
# To have Dummy Practices on Brand Strategy development


“ Lecture
“ Discussion & Sharing
“ Exercise
“ Case Study

Contents of Training:

Session 1: Fundaments of Brand

# What is Brand?
# Brand Elements
# Brand Identity
# Brand Wheel

Session: 2 Different Brand Archetypes

# Understanding different Brand Archetypes

Session 3: Brand Positioning

# Concept of Brand Positioning
# How Brand Works
# Steps of Brand Establishment

Session 4: Dos and DON`Ts in Branding

# 5 Branding Dos
# 5 Branding DON`T
# Getting Most Brand Mileage within Budget
# Getting most out from Social Media

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Young Brand Professionals, Brand Managers, Person seeking to pursue career in Brand

Resource Person

Ashraful Insan Evan

Ahsraful Insan Evan is a well-known Brand professional with 17 years of hands on job experience.
He started his career in 2003 from Abul Khair Tobacco Ltd. Later he worked with many renowned Companies like Akij Food & Beverage Ltd, A.K.Khan & Co Ltd, Fast Group, Madina Cement Industries Ltd and Akhtar Group.
During his career he has done numbers of memorable works as a team member of many successful Brands like Frutika, Speed, Aktel, Faber Castell, Tiger Cement, Akhtar Foam etc. Among them he led the revitalization strategy for Faber Castell, Tiger Cement, Akhtar Foam which has created a great impact in the market space.
Not only practical job experiences, Ashraful Insan Evan has gone through various training programs in country and abroad.
Ashraful Insan Evan stated mentoring young professionals through social media pages later he started coaching young brand professionals in different workshops and training programs since 2013. He also participate in various motivational workshops, career fests and youth programs as speaker.
At present Ashraful Insan Evan is engaged with various local and foreign agencies as a consultant. Apart from that he is also associated with a number of training and educational institutes and delivering quality training on Brand Management.

“ Lecture
“ Discussion & Sharing
“ Exercise
“ Case Study