Brand Management Essentials training centre in Bangladesh

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Brand Management Essentials

Introduction

As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. A strong brand stands out in a densely crowded marketplace. People fall in love with brands, trust them, and believe in their superiority. Branding is proving to be one of the most important aspects of any business. Companies that effectively focus on their brand are able to better differentiate themselves from the competition, and have better marketing. At such scenario Brand Management has become one of the most important discipline for research and development. And that`s why the Brand Managers need to be more competent and dynamic than ever before.

Objective:

# Understanding the basic concepts of “Brand”
# Understanding the Brand Identity & Brand Elements
# Understanding how Brand Works
# Conceptualizing different Brand Archetypes
# Understanding Brand Positioning
# Methods of Developing Brand Strategies
# To have Dummy Practices on Brand Strategy development

Methodology

“ Lecture
“ Discussion & Sharing
“ Exercise
“ Case Study

Contents of Training:

Session 1: Fundaments of Brand

# What is Brand?
# Brand Elements
# Brand Identity
# Brand Wheel

Session: 2 Different Brand Archetypes

# Understanding different Brand Archetypes

Session 3: Brand Positioning

# Concept of Brand Positioning
# How Brand Works
# Steps of Brand Establishment

Session 4: Dos and DON`Ts in Branding

# 5 Branding Dos
# 5 Branding DON`T
# Getting Most Brand Mileage within Budget
# Getting most out from Social Media

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