Brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is also essential for brand management. Tangible elements of brand management include value, appearance, price, packaging, etc. The intangible elements are, experience and relationship that the consumer has with the brand. A brand manager would oversee all of these things. So, Brand Management is an important and integrated part of identifying true potentiality.
PURPOSE OF THE TRAINING
This Tanning will cover all the roles and responsibilities of a brand professional’s the key organizational interfaces, and the use of the classical marketing to strengthen the focused brand. You will get a chance to explore the different levels of brands and their elements, and how all the elements play an important role in developing a better relationship with the customers. It will provide insights on how to optimize brand equity and brand value.
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