Customer and Clients are both considered a person that purchases goods or services. Though these two terms are used interchangeably, there is clear distinctions that lies in the depth of relationship and types of industry they are associated with. Leaving aside the controversies of whether customers and clients are same or no, the fact remains, In today’s social marketing era, they are the king. Their needs, expectations, choices and preferences are the cardinal factors of any business.
In today’s competitive and dynamic business environment, it is very important for any business to create a customer base and retain potential customers/clients in order to survive, grow and lead in the industry. In that context, customer dealing has got maximum attention in the enterprises. But due to easy access to massive communication interventions and complex business intrigues, customer behavior pattern has been exposed to manifold dimensions that has made customer dealing much more challenging and demanding. On the contrarily, in absence of proper knowledge on customer dealing, business professionals conducting meetings or negotiations with potential clients in the palatial main office building or sales persons merely interacting with leman customers in the point of sale make things worse to happen.
Research on customer dealing revealed that it costs seven times more to win a new client than to keep one you already have. Therefore it is imperative to know the principles and art of customer dealing. Despite having the set of principles of customer dealing in place, there is no panacea to heal every situation encountered with customers or clients. There is no ‘one size fits all” solution in customer dealing. Here, awareness of different types of difficult customers and clients pays dividends in dealing with them. In such case, besides discussing various theoretical issues of customer dealing, sharing of practical experiences among various participants and stakeholders will generate more pragmatic solutions.
Specific Learning Objectives of the Workshop:
At the end of Workshop participants are expected to be able to:
1. Know distinctions between Customers and Clients
2. Know Points of customer and Client contact
3. Understanding Customer Decision Process
4. Know various types of customer’s needs and expectations
5. Know various reasons why customers leave.
6. Know the principles and art of customer dealing.
7. Know different types of customers as per customer segmentation, Orientation, relative value, behavior dynamic and dealing issues
8. Know how to identify difficult customers and how to deal with them
9. Know different types of difficult Clients and How to deal with them
10. Know how to Handle Difficult Client Situations
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Major Md Murshidul Azad
Major Md Murshidul Azad is a passionate learner in the domain of business studies. Besides having professional acumen in military service, he explores different disciplines of business studies. He is an MBA from South-East University. He earned his International Diploma in Supply Chain Management from ITC, Geneva. He conducts regular workshop on various business and organizational issues in DCCI as Guest Resource Person. Azad has reckonable knowledge on Supply Chain Management. He has unique presentation skills with variant styles. He is an excellent orator and stylist composer of contemporary business issues. He provides training on Soft Skills. He imparts exclusive training on Business Communication, Teambuilding and Productivity, Leadership and Management, Customer Service, Material and Transportation Management, Office Management, Interpersonal Communication Skills, Business Etiquettes, Front Desk behavior, Procurement, Contract Management, Change Management, Conflict Management, Employee Motivation and Performance Appraisal, Art of Negotiation and English for Business.