This course enables you to work in online market places. This very practically developed course mainly focuses on digital marketing skills.
Note: For real-life practice everyone will get one domain & hosting free.
• Explore ins & outs of Online marketing;
• Explore Content marketing Platform
• Design, Measure, Analyze, Improve & Control Facebook Content Marketing;
• Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;
• Understand marketing strategy of Google Plus,LinkedIn, Youtube, Twitter & Instagram
• Google Webmaster Tools and Google Analytics
• Understand ecommerce and dropshipping
• Analyze digital marketing KPI measurement Tools
Introduction to Digital Marketing and Digital marketing tools
• ABC of Online Marketing and Deference between traditional marketing and digital marketing.
• Tools of Digital marketing e.g. content marketing, SMM, SEO, Affiliate, email marketing, and video marketing.
• Career opportunities of Digital Marketing
• Introduction to Content Marketing, Social Media Marketing, Search Engine Optimization, Affiliate Marketing, Email Marketing and Video Marketing
Contents of Training:
Module 1 : Advance SEO and Content Marketing
Session 1 : Introduction to SEO
• Basic Description of SEO
• Googlebot (Google Crawler)
• Google Algorithm
• Search Engine Basics
• Major Search Engines
• Web Ranking & Page Rank
• Back links and its important
• Browsers & Imp Addon, Plugin
• Important SEO Tools
• Domain and Page Authority
Session 2 : SEO On Page
• Keywords Research & Analysis
• LSI Technique
• Initial Site Analysis
• Competition Analysis
• Keywords Density &Stuffing
• Page Mapping
• Title & Meta Tag Optimization
• Site Structure Analysis
• URL renaming/re-writing
• H1, H2, H3 Tags
• Anchor Text
• Creating of Fevicon
• Content Optimization
• HTML Validation
• Internal/External Links
• Image Optimization
• Outbound/Inbound Links
• XML & Html Sitemap
• Custom Sitemap
• Keywords Ranking?
• 404 Error Removal &Redirects
• Header &Footer Optimization
• Alexa report
Session 3: On-page optimization in WordPress site
• Use Link structure optimization technique from WordPress site Link Structure
• Introduce with Wordpress SEO Plug in : Wordpress SEO by Yoast
• Install Wordpress SEO by Yoast plug in
• Explore different features of Wordpress SEO by Yoast Tool
• Implement on page optimization metrics in wordpress website
• Create sitemap in a wordpress delegated website
• Use robot.txt
Session 4: SEO Off Page –
• Search Engines Submission
• Directory Submission
• Social Bookmarking
• Blog Commenting
• Blog Posting
• Article Submission
• Video Submission
• Forum Posting
• Free Classified Submission
• Google Map Creation
• Address Verification
• Quara/Yahoo- Question &answering
• Backlink is dead?
Session 5: Explore Content marketing Platform
• Importance of content marketing?
• Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
• Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, You tube, Slideshare.net,Soundcloud.net
Session 6: Writing article and Optimization of Article for Search Engine
• Rewrite article from another article?
• Collect information from other articles.
• Write article from image content, video content and from Slide content
• Concept of pillar article
• Understanding search engine Algorithm : Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
• Convert to engaging content and Valuable content
Session 7: Development of Image and Video content
• Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
• Video content creation tools : camtasia & video maker fx
• Video content editing & publishing
Module 2: Development of Custom Blog
• Introduction to Wordpress
• Steps of blog development;
• Domain selection & Domain Research
• hosting configuration
• Blog site develop by hosting application through cpanel
• introduction to Word press theme
• Free theme setup
• Free theme customize
Module 3: Facebook Marketing
Session1: Introduce with Facebook marketing
• Importance of Facebook Page & Group Creation
• Setting up of Facebook page & group
• Facebook page role, auto messaging & Facebook page reviews
• Difference between Facebook profile, Facebook page and Facebook group
• Event creation steps on Facebook
• Concept of Scheduling Post, Backdate Post, Event, Milestone, offer.
• Facebook Notes
Session 2: Explore Facebook Algorithm (EDGE Rank) , Content strategy & content calendar
• EDGE Rank
• Post value
• Post rank
• Post score
• Content strategy develop
• Content calendar plan
• Content calendar template
Session 3: Explore Lead Generation and Lead Nurturing techniques
• Explore the benefits of sales funnel
• Difference between page like and lead
• Lead Generate at organic way By blogging, From others social media, From competitor’s page, From related fb group, From friendlist of influencer, By Email signature
• Lead Nurturing Technique
• Convert to sell
• Case study of sales funnel
Session 4: Analyze Audience through Audience Insight
• Ins & Outs of Page insight?
• Create an audience set page insight report
• Set target audience in a non paid way inside Facebook page
Session 5: Create Facebook Business page and Paid Campaign (Basic)
• Create Facebook business account & Ad account
• Adding Payment method in Facebook business account
• Set up Saved Audience, Custom Audience & Look A Like Audience
• Find out Your marketing objective & align Marketing objective
• Explore Facebook Campaign Structure : Campaign > Ad Set > Ad
• Utilize the power of Facebook power editor
Session 6: Paid campaign and Remarketing technique
• Explore Facebook magic feature Facebook Pixel ?
• Install Facebook pixel
• Define Facebook conversion pixel & install Facebook Conversion pixel
• Define Remarketing & Retargeting
• Facebook Marketing Jargon: Impression, Engagement; , Reach, Frequency, CTR, CPM, CPC, ROI, Ad Relevancy.
Session 7: Measure, Analyze, Improve & control Facebook campaign
• Use of Google Analytics URL builder to measure Facebook Traffic exactly
• Set up custom audience leveraging the power of Facebook pixel.
• Ad Relevance Optimization Technique, Placement Optimization, Adset Optimization, Age Group Based optimization
Module 4: Google Webmaster Tools and Google Analytics
Session 1: Google Webmaster Tools
• Introduce with Google Webmaster Tool
• Setting up Google Web master Tools Account and adding with website.
• Explore magical features of Google Webmaster Tool
• Add Site Map in Webmaster Tool
• Find out the Connection between Google Webmaster tool with on Page SEO Optimization
Session 2: Google Analytics
• Install Google analytics
• Add new website in Google Analytics
• Study Audience features of Google Analytics
• Analyze Acquisition feature of Google analytics
• Study audience behavior from behavior feature of GA
• Explore Real Time feature of GA
Module 5: Marketing at Twitter & Pinterest
Session 1:Twitter Marketing:
• Optimize Twitter Profile
• Use of Hashtag
• Explore Advanced search option in Twitter
• Twitter Tweet feature for branding/awareness creation
Session 2:Pinterest Marketing:
• Create board in Pinterest
• Increase followers through organic strategy
• Generate Sales through Pinterest
Discuss about Instagram and G+…….
Module 6: Marketing at Linkedin and quora
• Create profile at LinkedIn
• Optimize Profile in LinkedIn for better result.
• Explore different features of linked in
• Create profile at Quora
• Study activities at quora and engage for better result
• Find out potential client from quora
Module 7: Marketing through Youtube
• Create a new channel
• Channel settings
• Channel Optimize
• Vanity URL
• On page optimization(Title Tag optimization, description optimization using keywords, thumbnail optimize)
Module 8: E-mail Marketing
• Introduction to Email Marketing
• Email as Conversation
• Creating the HTML Email
• Types of Email Marketing
• Landing Pages Optimization
• How to Create Mailing List
• How to Observe Spam words
• Top Email marketing software and online tools
• How to land in inbox instead of spam folder
• Explain different types of e-business.
• Trace the evaluation of systems and module.
• How to start and operate e-commerce site?
• Seller and buyer perspectives of e-commerce.
• Explain the Design, maintain and administer an e-business site.
• Describe the relationship between marketing, Advertising, consumer demographics, business model and e-business.
10. Drop shipping:
• Explain details of Dropshipping?
• How to start Dropshipping Business?
• Explain the dropshipping Model
• Explain customers , your store, and Supplier regarding Dropshipping.
• What are the requirement to build a dropshipping store?