Brand Management Workshop training centre in Bangladesh


Brand Management Workshop

  • Date : Friday, March 8, 2019
  • Duration : Day(9.30 am-5.30 pm)
  • No. of Classes/ Sessions : Day Long
  • Class Schedule : Friday
  • Last Date of Registration : 7 March, 2019
  • Venue : A.K.Arcade (2nd Floor), 771, Sheikh Mujib Road, Choumuhoni Circle, Chattogram


Brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is also essential for brand management. Tangible elements of brand management include value, appearance, price, packaging, etc. The intangible elements are, experience and relationship that the consumer has with the brand. A brand manager would oversee all of these things. So, Brand Management is an important and integrated part of identifying true potentiality.

This Tanning will cover all the roles and responsibilities of a brand professional’s the key organizational interfaces, and the use of the classical marketing to strengthen the focused brand. You will get a chance to explore the different levels of brands and their elements, and how all the elements play an important role in developing a better relationship with the customers. It will provide insights on how to optimize brand equity and brand value.


1. PowerPoint Presentation
2.Team Work
3.Group Presentation

Contents of Training:

• Basic On Business
• New Definition Of Marketing
• Basics Of Brand Management
• Brand Creation; Innovation; Differentiation
• Brand Building Through Pricing, Delivery And IMC
• Types Of Brand
• Guidelines For Building Powerful Brand By David Aaker
• The Three Vital Components Of Brand Management Which Ensure Strong Equity
• Brand Building And Adverting Practice In Bangladesh
• Bangladeshi brand cases.

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Marketing/ Sales
Entrepreneurs, Professionals working in the relevant area, those who would like to come in this profession

Resource Person

Mohammed Eayd Ul Islam

Brand Expert

With more than 05 years of Brand marketing experience, he is currently serving as brand manager of a group of company that deals with Furnishing, Architecture and construction industries.

He started his career with a Multinational advertising agency, He is now expediting the brand building in the national arena and contributing to the rise of the local brand beyond its region’s a brand professional earned his degree on Brand Management from India and also, He has an experience in participating bulk hours of many national and international training workshops. Eayd Islam also spearheaded the idea of one-stop service under one roof in the construction sector.

1. PowerPoint Presentation
2.Team Work
3.Group Presentation