Since organizations cannot go and sell their products or services personally they have to use effective marketing communications. And as one of the vital objectives of the entities are to generate sale, revenue & above all to survive financially, they have to look for effective and skilled marketers or sales professionals. As personal selling is a vital part of communication in marketing, but as it is not available readymade, they have to go for training up sales people as well as often themselves (concern managements) and all their employees involved in the sales process. And that is the main objective of this training session. On the other hand smart sales marketers are required to deal with the savvy prospects/ customers which is the demand of the day. This training program is designed with the objectives to develop the sales professionals who have to bear in mind to get competitive advantage over all the obstacles they may face in the real field of sales & direct marketing. I have attached both theoretical & personal experiences of about 19 years working in this field for raising awareness and provide a clear conception and real selling scenario so that participants may be benefited and at the same time contribute their best to the organization and the society. To this end the challenges and opportunities generally arise in direct marketing & selling process are discussed step by step in the contents available under the Customer Behavior, Service & Satisfaction
HOW TO HELP
To provide the participants with an idea of what Customer Relationship Management (CRM) mean. CRM is an information system which sets out a framework model that deal with the three main customer-oriented competencies to be a successful CRM enterprise. It provides practical guidelines that might be turned into immediate actions by any enterprise. It includes methodologies and usual Internet capabilities that helps an enterprise manage customer relationships in a organized way.
i. For information: For sharing information regarding selling & direct marketing.
ii. To initiate action: Marketers can take initiative to start working confidently.
iii. To change behavior: Sales people can enjoy maintaining responsibility.
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