Applied Sales Techniques for Better Performance training centre in Bangladesh

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Applied Sales Techniques for Better Performance

  • Date : Friday, December 6, 2019
  • Duration : Day(9.30 am-5.30 pm)
  • No. of Classes/ Sessions : 1 day
  • Class Schedule : Friday
  • Last Date of Registration : 4 December, 2019
  • Venue : A.K.Arcade (2nd Floor), 771, Sheikh Mujib Road, Choumuhoni Circle, Chattogram


‘Stop selling start closing’
This module is based on solid real life sales experience that sales person frequently face in daily competitive sales life. This interactive session will help to find out easiest way to close sales deal. This module will show ‘what to do and when it to do’ during sales. It’s an excellent combination of applied sales and theoretical approach.

After this training, Participate will learn

• Factors influencing customer purchase behavior.
• How to maximize revenue in short time?
• Techniques how to handle a tough prospect.
• Important DOs and DON’Ts in sales.
• What is Magnetism in sales and how it works?
• How to sales in a tough situation.

• Why prospect will buy same product from you leaving others?
• What to do when prospect says,'No, thanks we are happy with existing service' • What to do when prospect says, 'I need to think about it'
• What to do when prospect says,'I think your price is too much'


Applied sales approach, Power point presentation, Group exercise, interactive lecture, Discussion & Practical Session, roll playing, Q & A session.

Contents of Training:

Session 1
• Basics of Sales.
• Sales Channels.
• Strategic sales.
• Strategic selling strategy.
• You want to be.
• Never give up.
• Quality of strategic sales person.

Session 2
• LIAR theory is practical sales.
• Customer relation.
• How to make relationship with customer and how to make it everlasting?
• DOs and DON’Ts in customer relation.
• Influence to influencer.

Session 3
• How to make own customer?
• Relationship and trust in sales.
• Why people buy from you?
• How to become trust worth to prospect?
• What happen when target is not achieved?

Session 4
• How to remove resistance to close sales deal?
• The MT.NUT method to conquer a sale. How it impacts in real life sales?

Session 5
• Faster revenue growing matrix. How it works in real life sales?

Session 6
• Real strategic selling approach in details with applied tactics.

Session 7
• Price vs. Cost.
• How to sale similar products?
• What is value?
• Value vs. Price selling.
• Price Vs. Cost Vs. Value.
• Assessment of value.
• How all the these impact in real life sales

Session 8
• Prospect says, “I want to think about it” what you will do.
• Prospect Says, “No, thank you actually we are happy with existing service” what you will do ?
• Prospect Says, “I think your price is too much “what you will do?
• Prospects Says, “I think this is not original “what would be your approach.

Session 9
• How to convert high volume sales?
• KYC and KYCP.
• What is happening in real time sales?

Session 10
• What is Magnetism? How it works in sales?
• Internal Enemy.
• Changing world.

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All entry and midlevel sales professionals who are directly and indirectly involve in company’s sales process. Fresh graduates or post graduates i.e. BBA, MBA or non-business graduates who intend to join sales also can participate. However, entrepreneur/self -employed also can join this session since this module has been prepared based on real life sales approach.
Arrangement for Certificate, lunch and two tea-break would be made by the Organizer during the workshop.

Resource Person

M Ekhtier Ahmed Evan

Sales Management Consultant, Founder and CEO of Center for Applied Sales and Market Research

M Ekhtier Ahmed Evan has distinctive solid experience on Sales and Marketing for last 15 years in leading Multinational and National companies. He served World’s No. 1 brand as well as world’s second largest bank. He has versatile experience on 360 degree sales & marketing arena.
Mr. Evan served as ‘Head of Sales – iPhone’ to Union Group (Exclusive Authorized Distributor of Apple in Bangladesh). He is the first Apple Business Manager in Bangladesh to drive iPhone and iPad business for Distributor. Mr. Evan has set up robust distribution and retail channel in the big towns. He designed and developed Corporate Sales Team and operators business for iPhone and iPad. He attended an extensive and exclusive training program on ‘Sales and Distribution’ arranged by Apple Singapore also trained on Apple Global Business Reporting System (AGBRS). He maintained liaison with Apple Singapore office.
After that Mr. Evan has served as Head of Business and General Manager of Lenovo smartphones and tab business to Smart Technologies (BD) Ltd. He performed as business key contact person and responsible to operate the whole business. Distribution sales channel across the country, B2B and alternative sales channel, e-commerce/online sales and strategic business relationship with chain shops has been developed under his supervision. He guided all sorts of marketing activities e.g. products’ pricing, package and incentives scheme for retailer and distributors as well as consumer, ATL and BTL communication, POS decoration designing, trade marketing materials, distributor and retailer meet and awarded to best one etc. He also maintained liaison with Lenovo principal office in Delhi.
Earlier Mr. Evan served Robi Axiata Ltd. in Business Sales and Service division. In Robi he played multiple job roll e.g. Kay Account Manager; Manager, Large Corporate; SME Business Manager. He had been awarded ‘Best SME Business Manager in Emerging Market’ 2014. He Explored corporate and SME sales in Dhaka, as well as other urban and rural areas during the long journey with Robi Axiata. Ltd.
Before that Mr. Evan served HSBC bank as Team Leader, Sales. He had been awarded ‘Live the HSBC Brand’2004. He also served UNDP’s UNEAS as an interpreter and protocol officer. Mr. Evan has conducted a market research on ‘Bangladesh Device Market and Industry’ for a leading telecom company.
Mr. Evan has root level sales experience after that his determination, dynamism and perseverance he successfully upgraded his career that leads him to become Business Head. In student life he did few sales works e.g. Sales Executive in Phillips Pavilion to Dhaka International Trade Fair; Sales Executive, Visa and Master card for Standard Chartered bank through Conquest; Telesales executive to Premier Resort Marketing (PRM) International etc.
Mr. Evan has completed MBA (Marketing) from University of Dhaka. He served American International University of Bangladesh (AIUB) as guest lecturer on ‘Strategic Sales & Marketing on Real Life Approach’ and guest speaker to Begum Rokeya University, Rangpur on ‘Career on Sales and Marketing’
Mr. Evan has conducted more than 500 training sessions which covered around 4,000 hours and 8,500 participants of Prominent Local and Multinational Companies. Apart from training, he serves as consultant to corporates e.g. corporate revamp and working process, business operation policy, company profile, product profile, company website etc.
He has attended Philip Kotler session in Dhaka. He is the founding Public Relation Secretary of Dhaka University MBA Association (DUMA). Mr. Evan was Joint Treasurer of Dhaka Dhanmondi Lions Club.

Applied sales approach, Power point presentation, Group exercise, interactive lecture, Discussion & Practical Session, roll playing, Q & A session.